Heads & Tales

III: Lida Orzeck, Co-Founder of Hanky Panky

Elissa Markowitz and Nina Alhadeff

From Toothpaste to Panties: How Lida Orzeck’s innate entrepreneurial mindset led her to create “the worlds’ most comfortable thong,” made by women for women. From selling a thong a second to keeping production made in the USA, Hanky Panky’s Lida Orzeck explains how her empire came to be.